The covid-19 pandemic has turned our lives and businesses upside down. The ongoing crisis seems never-ending, which implies that we need to revive our ways of living according to the present scenario. Many companies, especially the hospitality industry, have suffered a massive setback. With many consumers restricting their movement, different companies struggle to improvise their ...
Why to invest in Quality Content?
A lot has been said and discussed Content and its potential benefits to the success in the marketing. Some believe it is the King, while other says it is almost everything. “Content” is like an ocean that includes an array of formats, distribution channels and n number of topics. However, one thing is for sure ...
5 Reasons to Invest in Influencer Marketing
People are now expecting to look at faces and not brands. They want brands to connect with them and entertain them in ways more than one, and not treat them as money generating folk. The entire ‘sales’ paradigm is becoming more and more obsolete as the days pass by. Advertising is like an unsung hero ...