Content marketing, the new buzz in the industry is becoming everyone’s preferred area when it comes to spend on marketing and promotion. Marketers are bringing more and more new and innovative ways of marketing businesses via content like; TV shows, Video, Social media engagements, blogs, white papers, infographics, listicles, etc.
According to the Content Marketing Institute, 60% of BtoC marketers planned to increase their content marketing budgets this year while 70% of BtoB marketers say they’re producing more content now than a year ago.
Content marketing’s main motive is to attract and retain customers by more and more engaging information in different and attractive forms of content. Content marketing can not be an effort to be made for a limited period, but it should be an on-going process as one of the core areas of your marketing strategy. It is one of the best ways to communicate with your customers keeping them updated about your company/ brand and because of its effectiveness, it has become a highly preferred way of marketing. Well-known organizations like P&G, Cisco and Microsoft have already started using content marketing and getting its fruits too.
The ways of content marketing
The basic and most important factor is to create effective content. We all know how frequently we get so many messages and emails from the companies, but rarely we find them useful and thus, gradullay we stop paying attention to them. It is an imperative task to create effective and engaging content that your target audience actually likes to read. Remember, the content should be so engaging that it compels the reader to STOP, READ, THINK and ACT. Content is a base of any type of marketing, and thus, better the content, better the results. Now, when even the Marketing Gurus have accepted the effectiveness of content marketing, let us have a look at effective ways of using content in marketing tactics.
Social Media Marketing: There is no content, there is no social media marketing. The more information you have to share with the audience, the more engaging you can remain on the social media channels.
Search Engine Optimization: Search engines result the businesses first, which keeps on publishing fresh and creative content.
PPC: For better PPC results also, you need effective content and advertisements.
Inbound Marketing: Content is a vital element to drive relevant traffic and make leads.
Content marketing has the ability to lift the consumers up and take them to make their mind positive for the brand. Systematic content marketing efforts drive customers from Brand Familiarity, to Brand Affinity and lastly, to Purchase Intent.
There are a variety usages of content to promote your business.
FACTS about the Effectiveness of Content Marketing:
Blogs give sites 434% more indexed pages and 97% more indexed links
Companies with blogs get 97% more inbound links than others
6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow
63% of companies said posting content on social media has increased marketing effectiveness.
Now, you must have understood how important it is to apply an effective content marketing strategy!
But, just pushing out content constantly will not guarantee you expected results. For better results, you should use different types of content like; Reactive content, Informative infographics, Inspirational Content, Engaging posts on Social Media channels, Email marketing, Engaging newsletters, and more. Afterall, Content Marketing is not only about creating effective and flawless content but also about pushing them in a proper form and at a proper time.