Social media took a gigantic leap a few years ago and has never looked back since. Some say that it is the most powerful weapon in the world, and rightly so! In a world where everything and everyone has a digital virtual presence, social media has taken a center stage. Now, as every digital marketing professional or social media personnel will tell you, implementing the practices is one thing and measuring social media marketing success is an entirely different.
Measuring the success or gauging the ROI [Return on Investment] is a tedious and cumbersome task in itself. At the end of the day, all that matters is the revenue. Hence, every website, organization, and company using the internet needs to incorporate tools which can analyze, gauge, track, and measure the social media potential at a cellular level. After all, this analysis is what will convince your finance manager to invest big bucks in your ad campaigns.
Well, don’t fret anymore as there is a wide gamut of cutting edge tools which will give your social media efforts that much needed push. Moreover, many such optimized tools are totally free to use. Sounds like a dream, doesn’t it?
Let us take a deeper insight into top 5 such tools:
- Facebook Insights
Facebook is the daddy of social media. Hence, it is bound to be the first one on the list. The Facebook insights dashboard empowers you to understand your social audience and dissect the various parameters attached to them – what they like, what grabs their attention, what is trending, and much more.
Given the fact that multiple nascent business pages crop up in our news feeds every day, it becomes very difficult to stand out from the crowd. This is where Facebook Insights enters the fray by telling you which is the best time in a week to post your offer, and when a majority of your fans are online.
Apart from analysing page likes, post reach, audience overview, and engagement metrics you can also keep a track of your competitors’ performances.
- Twitter Analytics
Similar, Twitter has now come up with its own analytics dashboard to serve the needs of verified users, marketers, and Twitter card publishers. Being updated in real time, the Tweet metrics display the number of impressions, retweets, favourites, new followers, mentions, and much more.
You can get access to all these parameters and numbers for each and every tweet, enabling you figuring out what is working and what’s not.
If you’re looking for a wholesome package which combines the best of the entire social media world, then this tool is tailor made to suit your needs. Measure your influence on Facebook, Twitter, Google+, and many other channels with seamless ease. You can also refer to your Klout ranking and gauge your improvement scale periodically.
Most of you will remember Bitly as a URL shortening tool, but there’s more to it than what meets the eye. This tool offers you a consolidated link analysis regime. You can check the effectiveness of your links, where they are being posted, shared or talked about. Furthermore, Bitly can be easily integrated with many other major digital marketing tools.
- Google Analytics
Last but not the least, without one shadow of a doubt, Google Analytics is the most comprehensive digital marketing tool on the planet.
Right from the audience metrics, to the paid ads numbers, to geographical segregation, to technicalities like click through ratio, bounce rate, page load time, and overall e-commerce revenue – get your hands on anything and everything related to your business or website.
The presence of Custom Social Media Reports, Google Analytics Campaign Tracking & URL Builder further allows you to set up campaign links, track visitors to your website from different sources, and integrate UTM parameters with your campaign URLs.
Potential customers are posting over 55 million Facebook updates, 500 million Tweets, 114 million Tumblr posts, and a mammoth 60 million Instagram photos. So, if you want to cut through all this social media noise with brute force, adopting such analytical tools becomes a foregone conclusion.